The business world has been steadily moving into an era where creativity is highly regarded. Being clever seems to be more important to customers than simply getting the job done. In a world where the savvy is honored and esteemed, how can you make your company stand out in a saturated market? One major impact you can have is to deliver your marketing strategies in clever ways:
- Solve problems. Your customers have problems. You have the answers. So go out there and prove that you are an expert in your field. The internet is full of question/answer forums where people ask questions for a myriad of problems. Try searching around Yahoo Answers for questions that you can help people with. They will be more likely to click your links and visit your website. Plus, Yahoo Answers does very well with SEO searches.
- Feature customers on your blog. This is a great way to get a testimonial and spotlight customers. Ask for feedback and tell them their story will go on your company blog. People love to see themselves immortalized on the web.
- Have a referral reward program. The best referrals are through friends. Develop a referral program for your business that rewards existing customers for spreading the word about your company. You can thank them for their efforts through heavy discounts and free products!
What have you used to garner more sales for your company? We’d love to hear your thoughts! Leave us a comment below.